Developed as the public communication campaign for Rovereto’s Sustainable Urban Mobility Plan, this communication campaign drives a year-long series of public workshops where citizens and stakeholders co-design the city's future mobility and livability. The strategy is to shift the narrative from present limits to an aspirational future, projecting the city ten years ahead.

Drawing inspiration from Rovereto’s identity as a cultural crossroads, the campaign centers on connection, with the dual "O"s reshaped into bridges. The visual language blends everyday inclusive mobility with imaginative illustrations of citizens riding dachshunds and clouds, transforming a technical urban plan into a friendly, inviting tomorrow.

As the creative lead, I defined the strategic vision, developed the concept of the aspirational city, and designed the entire visual identity and illustrations to make a complex institutional plan deeply human and engaging.